LOGOS

Find all our logo types and guidelines on how to use them.


― LOGO MARK (Full Logo) ―

Logo Mark-Gradient-2000px x 1254px

Logo Mark - White - 2000 px x 1254 px

Logo Mark - Black - 2000 px x 1254 px

Logo Mark-Flat color-2000px x 1254px

Info and guidelines

  • LOGO MARK is the main logo. It connects your brand with the RedCarpet.app brand.
  • We recommend using it especially when the message targets a new audience.
  • Best use of the solid or gradient logos is on a darker background.


― LETTERMARK ―

Lettermark Logo - Gradient - 1600 px x 1197 px

Lettermark Logo - White - 1600 px x 1197 px

Lettermark Logo - Black - 1600 px x 1197 px

Lettermark Logo - Flat color - 1600 px x 1197 px

When and how to use

  • If the size of the logo in page is small (ex.: two times the size of a normal text).
  • When the audience already recognizes the logo's initials.
  • When the affiliation with RedCarpet.app is not the main message;


― SIGNATURE ―

Signature Logo - Gradient - 1600px x 338px

Signature Logo - White - 1600px x 338px

Signature Logo - Black - 1600px x 338px

Signature Logo - Flat color - 1600px x 338px

WHEN & HOW TO USE

  • When there’s more horizontally than vertically space in the material
  • When the audience already recognizes the logo’s initials
  • For ex. it can be used as the header or footer in a document


― OTHER ―

Lettermark+Signature-2000px x423px

Font Logo - Black - 1600px x 208px

Font Logo - white - 1600px x 208px

Primary color code: #92021a

WHEN & HOW TO USE

  • Lettermark + Signature: This logo resembles the app icon. Use it when the material encourages the audience to revisit the app (ex.: for staying up to date with a partner’s feed).
  • The Font Logo is used as part of a text, always with capital “R” and capital “C” ; in materials with a simple design ; for communicating effectively the app name.
  • When there’s more horizontally than vertically space in the material
  • Primary color - associate the color with the RedCarpet.app brand and information about the company; use it as a background, highlighted by the gradient "Logo Mark"


BRANDS


― WEBSITE BANNER ―

Website Banner- red background - 256px x 96px

Website Banner- red background - 128px x 48px

Website Banner- black text - transparent - 256px x 96px

Website Banner- black text - transparent - 128 px x 48px

Website Banner- red text - transparent - 256px x 96px

Website Banner- red text - transparent - 128px x 48px

WHEN & HOW TO USE

  • Displayed on partners’ website
  • It states your parternship with RedCarpet.app
  • It has html information and redirects to a download page (for Android and iOS)
  • Use one of these options depending on the background colour, in a noticeable area (ex.: on your website’s footer)


― CLOTHING TAG ―

Real tag

Artistic tag

WHEN & HOW TO USE

  • The file has a “.ai” (Adobe Illustrator) format.
  • An asset used in creating visuals for highlighting a person through her/his clothing style.
  • Used for drawing attention with an impactful visual design.
  • "Real Tag" - used only on real photos.
  • "Artistic Tag": more suitable to be used in a composite design material.
  • Replace the text with your Brand Name (use the Roboto font); choose the appropriate icon; increase or decrease the text background


― PREDEFINED SOCIAL MEDIA POST ―

Partners

Download the app

WHEN & HOW TO USE

  • Use a download link in both posts: https://www.redcarpet.app/invite
  • "Partners": Use it for making your RedCarpet.app profile known to your audience and promote the in-app shopping feature.
  • "Download the app": Encourage your audience to use the app, to discover a new way of shopping online, and to discover events and locations.


― SPONSORSHIP ICONS ―

Yellow Sponsor

Blue Sponsor

Red Sponsor

V.I.P. Sponsor

WHEN & HOW TO USE

  • Make your sponsorship known with the help of the symbol associated with your sponsorship level.
  • Use it in a social media artwork, on your website, in print or wherever you think it’s in your favour.
  • For a better understanding of what RedCarpet.app represents, it’s better to communicate other messages beforehand to your targeted audience.

PLACES

― LOCATION BANNER ―

Location partner

WHEN & HOW TO USE

  • A Partner with an active RedCarpet.app profile uses this design for displaying it in print at the Location/Event; it can also be used for online advertising.
  • Connects your brand with the RedCarpet.app brand and makes the fact known that functionalities like “live chat” or “events” are active.

― WEBSITE BANNER ―

Website Banner- red background - 256px x 96px

Website Banner- red background - 128px x 48px

Website Banner- black text - transparent - 256px x 96px

Website Banner- black text - transparent - 128 px x 48px

Website Banner- red text - transparent - 256px x 96px

Website Banner- red text - transparent - 128px x 48px

WHEN & HOW TO USE

  • Displayed on partners’ website
  • It states your parternship with RedCarpet.app
  • It has html information and redirects to a download page (for Android and iOS)
  • Use one of these options depending on the background colour, in a noticeable area (ex.: on your website’s footer)


― CLOTHING TAG ―

Real tag

Artistic tag

WHEN & HOW TO USE

LOGO MARK is to be used in cases when ....


WHEN & HOW TO USE

  • The file has a “.ai” (Adobe Illustrator) format.
  • An asset used in creating visuals for highlighting a person through her/his clothing style.
  • Used for drawing attention with an impactful visual design.
  • "Real Tag" - used only on real photos.
  • "Artistic Tag": more suitable to be used in a composite design material.
  • Replace the text with your Brand Name (use the Roboto font); choose the appropriate icon; increase or decrease the text background


― PREDEFINED SOCIAL MEDIA POST ―

Partners

Download the app

WHEN & HOW TO USE

  • Use a download link in both posts: https://www.redcarpet.app/invite
  • "Partners": Use it for making your RedCarpet.app profile known to your audience and promote the in-app shopping feature.
  • "Download the app": Encourage your audience to use the app, to discover a new way of shopping online, and to discover events and locations.